CONCEPT
Creating a holiday retail campaign based on the brand Colourpop. Creating a brand that stands out beyond the other doorbuster deals during the holiday season. This brand focuses on using a primarily white color pallet allowing the bright makeup packaging they are known for to show. The overall theming of the catalog is a collaboration with "The Grinch". The imagery graphics reflect the playful nature of the film and the hand-drawn styling of the original book. I choose to use my own photography and design my own collaboration line to ensure a cohesive theme throughout.
COVER
PRODUCT SPREAD
TABLE OF CONTENTS
GET READY WALKTHROUGH
LIPSTICK COLLECTION
NON-PROFIT COLLABORATION
STOCKING STUFFER GUIDE
EYELINER QUIZ
COLORED MASCARA COLLECTION
ORNAMENT FREE-BE
COLLATERAL
EMAIL NEWSLETTER
GIFT CARD & GIFT BAG
SOCIAL MEDIA
