As a key creative contributor to FCM Cares, I played an integral role in promoting the nonprofit’s mission through compelling visual design. I created graphics, printable advertisements, and social media posts to maximize event visibility and engagement. Additionally, I developed unique branding for each major event, ensuring a cohesive and professional presence. My most significant project was designing an end-of-year annual report, a comprehensive booklet sent to donors that showcased the impact of their contributions, highlighting the charities supported and events hosted throughout the year. Through strategic design, I helped strengthen FCM Cares’ outreach and storytelling, reinforcing its dedication to community support.
Brand Design
Marketing & Promotions
Social Media Campaigns
Print & Digital Advertisments
Informational & Educational
Annual Report
The annual report for FCM Cares was designed to thank donors and highlight the positive impact of their contributions throughout the year. Instead of organizing the events chronologically, the report was structured by FCM Cares’ four pillars of community service—Education, Housing, Women and Children, and Veterans—allowing donors to easily find events that resonated with them. Each section alternated between the FCM Cares color palette, ensuring distinctiveness while maintaining a cohesive design. The report included event descriptions and photos, requiring coordination of information and imagery from volunteers across the country. This thoughtful organization and design helped communicate the value of donations and the wide-reaching support provided to various causes.
Event & Experience Design
Tyler Morrissey Memorial Golf Tournament (TMO)
For the 11th Annual Tyler Morrissey Golf Tournament, I designed a cohesive marketing campaign that blended FCM Cares' established branding with visual elements inspired by the golf course. The event logo creatively incorporated the "1" in "11" to resemble a golf flag on the green, while layers of shaded curves mimicked the freshly mowed hills of the course. The design used modern typography, soft gradients, and warm yellow and orange tones to create an inviting atmosphere.
The campaign spanned multiple mediums, including event flyers, signage, social media campaigns, and event t-shirts, all reinforcing the event's charitable purpose. High-quality print materials and optimized digital files ensured consistency across platforms.
The tournament raised $60,000 with over 225 participants and 25 volunteers, directly benefiting FCM Cares’ charitable initiatives, while the design effectively communicated the impact of donations and showcased the nonprofit's mission.
TMO Social Media
Event Signage
Event Informational Flyers
Event Photography
